February 18th 2010: News Just In...
The countdown to Waterford’s hosting of The Tall Ships Races 2011 officially began today with an outdoor advertising campaign for the event launched to coincide with the ‘500 days to go’ milestone.
TOTEM are delighted to have worked with the Tall Ships Committe to create a marketing campaign for Waterford’s hosting of The Tall Ships Races 2011 including a new promotional mesh banner – among the largest ever erected in Ireland - covering 120 x 80 feet has been installed on a former grain silo on Waterford’s North Quays to generate additional interest in the event among locals and visitors to the city.
TOTEM are delighted to announce the launch of the re-designed Waterford Airport web site www.flywaterford.com.
TOTEM reviewed the user traffic on the existing site, identifying key areas of information re-structure into a contemporary user experience.
TOTEM Visual Communications won a gold award for web design at the Irish Design Effectiveness Awards [IDEAs] in the Westin Hotel in Dublin last Friday, for its work on the Tannery Restaurant and Cookery School’s website. The IDEAs are viewed among design practitioners as the industry’s Oscars.
The awards are an all-island competition, open to any firm whose core business is branding, visual communications or new media. The IDEAs reward design projects that deliver measured financial returns through the design process alone.
TOTEM’s Managing Director Colin Byrne says the award is all the more satisfying because it was won against stiff competition from across the island of Ireland.
“The award is fantastic as it is highly recognised nationally. The essence of the award is about how effective the design has been for the client, in this case the Tannery Restaurant and Cookery School. Seventy five percent of the marks are down to effectiveness; meeting the goals that were set out at the start of the campaign. Twenty five percent is for aesthetics. So it really is down to how the design has performed and added to the bottom line for the client”.
Equally important is the distinctive look-and-feel of the site which stays true to the understated elegance of the Tannery brand. The pleasing colour-palette and contemporary typography go hand-in-hand with the design aesthetic of the Tannery’s Restaurant, Townhouse, and Cookery School interiors. When combined with gorgeous food photography, the website gives users a tantalizing taste of what the Tannery offers people who truly love food.
Máire Flynn – Owner & General Manager of the Tannery says the benefit of TOTEM’s work is tangible. “We are delighted with the design of our new website, as it reflects the Tannery’s brand and offering to an online audience. But we wanted our website to be more than just an online brochure for our services. Now I see that it can drive revenue growth, cut costs, and measurably impact our bottom line. I’m looking forward to taking our online growth even further in the coming year”.
Click the link below, and see the site for yourself
http://www.tannery.ie
TOTEM are delighted to announce that we have been awarded the 2011 Waterford Tall Ships Race Festival Branding Campaign. A truly unique and international event, Waterford city will be the start port for the races... and so needed a brand that would reflect the Energy, Celebration, Community and Diversity of the entire festival.
TOTEM created vibrant brand identity, high impact in its colourful representation of this very special event in Waterford’s 2011 calendar.
Using a strong festive colour palette to create a fun, family friendly feel, it celebrates the coming together of cultures, crews and communities. 3 distinctive intersecting sail shapes (representing each of the 3 Tall Ship Classes) unify to create a singular, dynamic Tall Ship icon.
A strong, solid serif font is used to compliment the fluid sail shapes. “WaterFord” primarily forms the hull of the Tall Ship, supported by “Tall Ships Festival”. The word Festival was used in this identity to reinforce its celebratory nature. Blue’s are used in the text to create some county pride.
A sense of the fun, excitement and energy of this unique festival is encapsulated within this identity, which can easily be integrated into all marketing collateral, to make a striking and memorable brand.
Leading International design publication Logo Lounge are launching a new Master Library series which will focus on a specific categories of logo design. We are delighted that Logo Lounge have chosen three of TOTEM’s logos for inclusion in this inaugural edition, Initials & Crests which will be published in early 2010.
The chosen logos were designed for Goldsmith, Alan Dalton, Terra Nua Building Contractors and Glaxo Smith Kline’s ‘Made in Dungarvan’ identity.
The book brings together exemplary logo design work from creatives around the world and we are honoured to be amongst those chosen.
The Barnardos ‘Hard Times’ campaign designed by TOTEM, in association with Ask Direct, has won a Bronze Award for Best Direct Mail (High Volume) at the An Post Direct Marketing Awards. The success of the project is a tribute to the collaboration and hard work of all involved.
The An Post Direct Marketing awards are held yearly and entries are judged on background research, planning, strategy and the creative ingenuity of the project.
Ask Direct are a marketing and fundraising consultancy with whom we regularly collaborate with on direct marketing campaigns for a variety of clients in the non-profit sector.
