: News Just In...
We have recently completed work on the new national and local brochures for renowned potter, Louis Mulcahy. The brochures reflect the style of the pottery itself with an earthy colour palette and lightly textured edges framing stunning photography of the pieces themselves.
TOTEM are delighted to have worked with well known local Chef Eunice Power to create a new brand for her business. Eunice's business is centred around quality and ranges from event catering, produce for sale and cookery demonstrations. The brand was designed to become a common signature to all three areas of Eunice's business under the tag line - cooking for you.
The Dunmore East Food Festival took place on Friday June 25th to Sunday 27th. The event drew many visitors to the picturesque fishing village and the crowds enjoyed a jam-packed weekend of family fun, festivities and fish.
TOTEM are proud to have designed the festival brand and are thrilled to see the festival become such a success. The festival which launched in 2009 is now a popular annual event and we hope to see it grow and develop further in the future.
There was a busy schedule of events over the three days with many events from cookery demonstrations and seminars through to food markets and sandcastle competitions, something for all the family. To see further details about the festival visit www.waterford-dunmore.com.
The contract to provide branding and advertising services for the visit to Ireland of the Tall Ships Race in 2011 has been awarded to TOTEM Visual Communications in partnership with First Advertising.
Over 70 majestic Tall Ships and an anticipated 500,000 maritime and music fans will visit the quays of Waterford city for the four day event next summer. TOTEM and First Advertising will design and roll out the press, outdoor, radio and TV advertising for the event which will take place from June 30th to July 3rd, 2011.TOTEM founder and Managing Director Colin Byrne is thrilled to be so closely involved with the event. “The arrival of the Tall Ships in Waterford will be the biggest maritime event, if not the biggest cultural event in Ireland next year. We are proud, in association with First Advertising to be able to lend our creative expertise and our passion to what will be Ireland’s biggest quayside party.”
The Chairman of the Waterford Tall Ships Race, Des Whelan congratulated TOTEM on their winning submission. "The Tall Ships Race organisation in Waterford was delighted to award the creative advertising contract to Totem and their partners First Advertising. We hope to have a world class maritime festival on the Quaysides of Ireland's oldest city for the Tall Ships visit in June 2011, so the marketing and advertising must be excellent. We put the contract out to tender and TOTEM won with brilliant work against some of the best advertising talent in the country."
To find out more about the event visit www.waterfordtallshipsrace.ie
We have recently completed work on a new brand for local farmhouse business, Baldwin's Ice Cream. The new brand bring together colourful illustration and a lively type treatment to modernise the farmhouse brand whilst retaining the handmade qualities of the brand. TOTEM look forward to working with Baldwin's to roll out a suite of materials to grow and expand the brand in the coming months. To find out more about Baldwin's Ice Cream, visit www.baldwinsicecream.com
The build up to the Tall Ships Race 2011 is now well under way. Watch out along the quay in Waterford City for the new street banners design by TOTEM. This is an extension of the branding campaign that TOTEM competed for the 2011 Waterford Tall Ships Race Festival.
June 30 to July 3, 2011 will be four extraordinary days in Waterford as Ireland once again hosts The Tall Ships Races. Visit www.waterfordtallshipsrace.ie to find out more about the festival.
We recently completed a new promotional video for Waterford Airport. TOTEM took on the task of scripting, producing and directing the piece which illustrates the airport through the eyes of those that work there and those who travel through the airport each day. The video was shot on high definition and includes aerial footage of the area which was specially commisioned for the piece. Check it out on the Waterford Airport website.
Waterford design studio TOTEM Visual Communications has been chosen to design the corporate identity and web site for a new Irish American business network, Irish Network USA. The Network is the brainchild of a group of Irish people living in America who believe that there are greater opportunities to be had from combining their knowledge and goodwill towards the Irish. IN USA was officially launched by An Taoiseach Brian Cowen in San Jose, California on Sunday March 14th.
Totem boss Colin Byrne is thrilled that his company was chosen over Irish and American competitors to design the new brand identity and website.
“IN USA wanted a design that was synonymous with Irish history but at the same time it need to show a progressive organisation. At the core of the new identity are the stylised three interconnecting Celtic spirals which are based on the 5,000 year old design found on the entrance stone at Newgrange. This immediately acknowledges the wealth of Irish history, culture and ingenuity. But the triskel also represents the concept of networking and building connections which is what IN USA is all about. This traditional design is used subtly in an otherwise contemporary typographic identity. And the new website further enhances thAnchoris simple, elegant design.
Irish Networks have existed in US states for generations including Chicago, New York, Bay Area, San Diego and Washington D.C, but IN USA is the first time an umbrella organisation has been put in place to help bring the skills and contacts of the various groups together to help further the cause of the Irish business community in the USA.
“According to its President, Aoife Butler, “IN USA will be a resource to link younger Irish people in the US to the wider Irish community, including those who have lived there for generations; and TOTEM’s designs clearly convey that concept. We owe much to Totem as their team worked to an extremely tight deadline, illustrating their dedication is as impressive as their designs”.
Following the Irish Government’s initiative at the Global Irish Economic Forum at Farmleigh in September 2009, an invitation was issued to the Irish Networks by Ambassador Michael Collins to meet with him to discuss further the idea of formally connecting the Irish Networks under an umbrella organization. IN USA was agreed upon as an organization on January 29, 2010.
Totem was founded in 2002 by Colin Byrne. The agency is a multi disciplinary, multi-talented award winning creative design house with studios in Dungarvan, Co. Waterford and Cork City.
Over the years the agency has gone from strength to strength winning national and international contracts across a broad range of disciplines in the digital, brand development, marketing and integration arenas.
The countdown to Waterford’s hosting of The Tall Ships Races 2011 officially began today with an outdoor advertising campaign for the event launched to coincide with the ‘500 days to go’ milestone.
TOTEM are delighted to have worked with the Tall Ships Committe to create a marketing campaign for Waterford’s hosting of The Tall Ships Races 2011 including a new promotional mesh banner – among the largest ever erected in Ireland - covering 120 x 80 feet has been installed on a former grain silo on Waterford’s North Quays to generate additional interest in the event among locals and visitors to the city.
TOTEM are delighted to announce the launch of the re-designed Waterford Airport web site www.flywaterford.com.
TOTEM reviewed the user traffic on the existing site, identifying key areas of information re-structure into a contemporary user experience.
TOTEM Visual Communications won a gold award for web design at the Irish Design Effectiveness Awards [IDEAs] in the Westin Hotel in Dublin last Friday, for its work on the Tannery Restaurant and Cookery School’s website. The IDEAs are viewed among design practitioners as the industry’s Oscars.
The awards are an all-island competition, open to any firm whose core business is branding, visual communications or new media. The IDEAs reward design projects that deliver measured financial returns through the design process alone.
TOTEM’s Managing Director Colin Byrne says the award is all the more satisfying because it was won against stiff competition from across the island of Ireland.
“The award is fantastic as it is highly recognised nationally. The essence of the award is about how effective the design has been for the client, in this case the Tannery Restaurant and Cookery School. Seventy five percent of the marks are down to effectiveness; meeting the goals that were set out at the start of the campaign. Twenty five percent is for aesthetics. So it really is down to how the design has performed and added to the bottom line for the client”.
Equally important is the distinctive look-and-feel of the site which stays true to the understated elegance of the Tannery brand. The pleasing colour-palette and contemporary typography go hand-in-hand with the design aesthetic of the Tannery’s Restaurant, Townhouse, and Cookery School interiors. When combined with gorgeous food photography, the website gives users a tantalizing taste of what the Tannery offers people who truly love food.
Máire Flynn – Owner & General Manager of the Tannery says the benefit of TOTEM’s work is tangible. “We are delighted with the design of our new website, as it reflects the Tannery’s brand and offering to an online audience. But we wanted our website to be more than just an online brochure for our services. Now I see that it can drive revenue growth, cut costs, and measurably impact our bottom line. I’m looking forward to taking our online growth even further in the coming year”.
Click the link below, and see the site for yourself
http://www.tannery.ie
TOTEM are delighted to announce that we have been awarded the 2011 Waterford Tall Ships Race Festival Branding Campaign. A truly unique and international event, Waterford city will be the start port for the races... and so needed a brand that would reflect the Energy, Celebration, Community and Diversity of the entire festival.
TOTEM created vibrant brand identity, high impact in its colourful representation of this very special event in Waterford’s 2011 calendar.
Using a strong festive colour palette to create a fun, family friendly feel, it celebrates the coming together of cultures, crews and communities. 3 distinctive intersecting sail shapes (representing each of the 3 Tall Ship Classes) unify to create a singular, dynamic Tall Ship icon.
A strong, solid serif font is used to compliment the fluid sail shapes. “WaterFord” primarily forms the hull of the Tall Ship, supported by “Tall Ships Festival”. The word Festival was used in this identity to reinforce its celebratory nature. Blue’s are used in the text to create some county pride.
A sense of the fun, excitement and energy of this unique festival is encapsulated within this identity, which can easily be integrated into all marketing collateral, to make a striking and memorable brand.
Leading International design publication Logo Lounge are launching a new Master Library series which will focus on a specific categories of logo design. We are delighted that Logo Lounge have chosen three of TOTEM’s logos for inclusion in this inaugural edition, Initials & Crests which will be published in early 2010.
The chosen logos were designed for Goldsmith, Alan Dalton, Terra Nua Building Contractors and Glaxo Smith Kline’s ‘Made in Dungarvan’ identity.
The book brings together exemplary logo design work from creatives around the world and we are honoured to be amongst those chosen.
The Barnardos ‘Hard Times’ campaign designed by TOTEM, in association with Ask Direct, has won a Bronze Award for Best Direct Mail (High Volume) at the An Post Direct Marketing Awards. The success of the project is a tribute to the collaboration and hard work of all involved.
The An Post Direct Marketing awards are held yearly and entries are judged on background research, planning, strategy and the creative ingenuity of the project.
Ask Direct are a marketing and fundraising consultancy with whom we regularly collaborate with on direct marketing campaigns for a variety of clients in the non-profit sector.
