Our Work
Topaz
Topaz is Ireland’s biggest fuel supplier, with the largest network of service stations in the country. They also fuel large sections of Irish industry, and supply more Irish homes with heating oil than any other company.
TOTEM developed a calendar for Topaz Local Fuels to promote their home heating business. The calendar embraced the Topaz ethos of building strong customer relationships, caring for the environment and enhancing people’s quality of life.
The calendar shows people of all ages enjoying life in various scenarios that reflect the month. A contemporary typographical layout encourages the user to write in their important dates throughout the year. The design also allows a “Topaz Tip” and a sales message to be displayed each month, without detracting from the overall aesthetic. The theme of ‘Energy For Living’ is embodied throughout the calendar representing synergy between Topaz’ products and their ethos.
